My apologies for the long hiatus… Have been busy with work and some personal issues for the month of November! If you have been following my Instagram (@tebisha), you will know what I’m busy with. I will try my best to update my blog often ok? I have tons of backlog T.T
Back to the topic!
Essential is a popular haircare brand from Japan. Understanding the needs of Singaporean girls and their hair woes, Essential has a wide range of products to help repair and care for hair.
Essential offers products ranging from basic care like Shampoo & Conditioner to more intensive treatments like Hair Masks and Leave On Serum/Lotions.
This October, Essential relaunches with brand new packaging, improved formula and a new variant!
Thanks SampleStore for sending me the whole range of Essential Moisturizing Frizz Free!
Essential haircare range has relaunched with new, improved formula and technology.
Now, Essential is available in 4 variants to suit all hair needs and types:
– Nourishing Breakage Defense (Orange) – for weak & damaged hair
– Moisturizing Frizz Free (Pink) – for dull & rough hair
– Light Finish Volumizing (Yellow) – for flat and limp hair
– Deep Cleansing Care (Blue) – for oily scalp & dry ends (New)
Out of these 4 variants, the yellow and blue variants have technology that caters to
people with combination hair – oily scalp/roots yet dry ends.
Essential Deep Cleansing Care Information about Combination Hair
The concept of ‘combination hair’ is similar to that of ‘combination skin’, where hair condition
from the same person is not uniform from root to tip. People with combination hair usually have oily roots and dry ends.
Consumers are not familiar with the term ‘combination hair’ and no other haircare brand has talked about it. Essential wants to take this chance to educate consumers about this concept and bring to their attention that they may have this condition and new Essential is the solution to their problem.
People with combination hair currently do not have one haircare product which they can use to solve both problems of oily roots and dry ends. Using a rich moisturizing product to care for their dry ends usually ends up having too much product buildup on their scalp, resulting in a heavy, oily scalp. Using a light, clarifying product to care for their oily scalp will then cause their ends to be even drier.
As a result, people with combination hair will either have only one out of the two problems solved, or they have to rotate between using a rich moisturizing product and a light clarifying product to achieve a balance.
New Essential Light Finish Volumizing (yellow) and Deep Cleansing Care (blue) variants have the optimum combination of Smart Cuticle Care & Sebum Cleansing Technology to target both problems of roots and hair ends. As a result, consumers experience the best of both worlds with one product – airy light roots and moisturized ends.
Improved treatment now works its magic on your hair in 30 seconds! The result – deeply moisturized and manageable hair. Perfect for busy days.
For more intensive treatment to treat those dry/damaged ends, leaving hair softer, smoother and more manageable.
follow Essential on Instagram @essentialsingapore
NEW Essential Haircare Range
Shampoo $4.50 (200ml) / $11.50 (750ml)
Conditioner $4.50 (200ml) / $11.50 (750ml)
Hair Mask S$9.90
The new Essential haircare range is available from mid-September 2014 at leading supermarkets,
hypermarkets, western pharmacies and personal care stores.