Deep Moist was launched in 2008 in Japan and has seen tremendous success and popularity there. It quickly became top selling lip balms in Japan’s lip care market. This strengthened Mentholatum Lip Balm Brand leadership as the #1 Top Selling Lip Balm brand in Japan* (2006 to 2009). The success of Deep Moist is due to 2 main factors, its premium hydrating ingredients at value pricing, and its elegant, ergonomic packaging design.
a. The key moisturizing ingredients in Deep Moist lip balms are:
- Hyaluronic Acid, a premium ingredient that forms a smooth, moisture locking shield for softer, smoother lips. It can hold 1000X its weight in water, or 6 litres of water with just 1g.
- Shea Butter heals the skin, and gives a soft, pleasant texture to the lip balm.
- Jojoba Oil gives pro-longed, whole day hydration to the lips.
b. The Deep Moist lip balm comes in an innovative Emerald Green, oval-shaped container design that fits the corner of the mouth well and makes it easy to apply with a single swipe. A Japanese consumer commented, “This oval-shaped design fits the corner of my mouth so well that the Deep Moist lip balm can be applied easily without affecting the foundation near my mouth.”